Problem
A. Since you already know about the marketing concept, what would a good marketer do before trying to make and sell a product?
B. Explain an outside force that could have an impact on sales in your BBQ business.
C. What will be the competitive advantage your BBQ business will have over the competition?
D. You intend to not only sell food, but BBQ sauce, t-shirts, hats, and other items that have your brand name on them. Would you prefer to use individual or family branding on these products? Why?
E. When you set prices for your products, what expenses will those prices need to cover? Using what you learned in the chapter, explain the pricing strategy would you use.