Discussion Post: Generic Strategies
Choose any company that you have admired as a consumer and discuss what you believe to be their competitive strategy using the features of the 5 generic strategies presented in your Thompson (2020) text.
What generic strategy is the company using and why? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source and from our week's coursework (Thompson text).
Additionally, choose a rival company and describe what generic strategy they are using.
What other strategy might the company you selected use to improve their competitive sustainability? Explain why?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.