1. What generic business-level strategy is Lululemon pursuing? Does this strategy give it an advantage over its rivals in the athletic clothing business? If so, how?
2. I n order to successfully implement its businesslevel strategy, what does Lululemon need to do at the functional level? Has the company done these things?
3. How might the marketing and product missteps cited in the case impact upon Lululemon's ability to successfully execute its business-level strategy? What should Lululemon do to make sure that it does not make similar mistakes going forward?