Assignment:
Review the Case: Southwest Airlines: Waging War in Philly and response below:
Q1. How do Southwest's marketing objectives and its marketing-mix strategy affect its pricing decisions?
Q2. Discuss factors that have affected the nature of costs in the airline industry since the year 2000. How have these factorsaffected pricing decisions?
Q3. How do the nature of the airline market a nd the demand forairline service affect Southwest's decisions?
Q4. What general pricing approaches have airlines pursued?
Q5. Do you think that Southwest will be able to con tin ueto maintain a competitive advantage based on price?What will happen if others carriers match the low-priceleader?
Attachment:- Case-Southwest Airlines-Waging War in Philly.rar