1. What four factors must be in place for IT strategy development to be successful? Using your favorite search engine, locate a company that has a successful IT strategy and explain how these four factors contributed to the company's success.
2. 3. Several new, innovative presentation software solutions have been released that can help your organization's marketing department increase the quality of its marketing materials. However, the CEO of the organization has never put much stock in new technology and feels that the software the organization is currently using is sufficient and sees no reason to change. Use the "peeling the onion" analogy as well as the questions in Figure 1.1 on p. 3 in your textbook to demonstrate the value of these new software solutions to your organization.
4. Your textbook discusses five practices that businesses use to more dynamically link IT strategy with the strategy of the business. In your opinion, which of these five practices do you think would work the best in your organization? Explain in detail how your chosen practice would function within your organization.
Your response should be at least 300 words in length per question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. Any references or citations used should be in APA style.
McKeen, J. D., & Smith, H. (2012). IT strategy: Issues and practices (2nd ed.). Upper Saddle River, NJ: Prentice Hall.