What forms of customer relationship management are evident, Marketing Management

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What forms of customer relationship management are evident

Assignment Task: Based on the CNBC video: How Amazon Returns Work

(i). Where does Amazon stand on the hierarchy of commitment compared to other retailers, and what specific things are highlighted that support your response?

(ii). Based on the material in the textbook, what forms of customer relationship management are evident? (Provide some specific examples).

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Marketing Management: What forms of customer relationship management are evident

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