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What forms of analytics are employed at nationwide

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Read "End-of-Chapter Application Case: Nationwide Insurance Used BI to Enhance Customer Service" at the end of Chapter 1 in the textbook, and answer the following questions.

• Why did Nationwide need an enterprise-wide data warehouse?

• How did integrated data drive the business value?

• What forms of analytics are employed at Nationwide?

• With integrated data available in an enterprise data warehouse, what other applications could Nationwide potentially develop?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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