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What forms of analytics are employed at nationwide

Discussion: BUSINESS INTELIGENCE

Read "End-of-Chapter Application Case: Nationwide Insurance Used BI to Enhance Customer Service", and answer the following questions.

a) Why did Nationwide need an enterprise-wide data warehouse?

b) How did integrated data drive the business value?

c) What forms of analytics are employed at Nationwide?

d) With integrated data available in an enterprise data warehouse, what other applications could Nationwide potentially develop?

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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