What forces do you think might motivate a competitor


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Most of the time, the buyer is wasting his or her money when buying an ergogenic aid to improve performance. Still, even well-educated athletes often take them. What forces do you think might motivate a competitor to "throw caution to the wind" and buy and take unproven supplements sold as ergogenic aids? What role might advertising play?

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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