What fit is there between the real beauty campaign and dove
Problem
i. What fit, if any, is there between the Real Beauty campaign and Dove?ii. Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)iii. Do you think this has the potential of creating shared value?
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What fit is there between the Real Beauty campaign and Dove? Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)
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