Please read this session's case study from the core text and post your thoughts on the questions raised in the forum below before proceeding.
Exploring Strategy: 9th edition, 2010: Johnson, Scholes and Whittington: Prentice Hall Publishing
LEGO Group: Working with Strategy – pages 542 - 546
Discussion Questions
To complete this task please answer the questions below:
1. Explain how the development of strategy at the LEGO Group reflect the key characteristics of strategic management.?
2. What features of the external environment have influenced strategy development at the LEGO Group?
3. What were the alternative strategies facing the LEGO Group in 2004? Why do you think the LEGO Group followed the course that they did?
4. Looking at the LEGO Group today how would you approach strategy development to ensure a successful development of the company in the future?