1. What factors would an organization want to evaluate in reviewing its current marketing strategy? Would these include more than current sales level, rate of sales growth, and market share? Using an organization of your choice, explain how strategy evaluation criteria could be used in helping it review its marketing strategy.
2. Opportunity analysis refers to examining growth potential in present and potential markets, such as offering new products, serving existing customers in new ways, or serving new customers. Using an organization of your choice, explain how it might conduct an opportunity analysis in order to sustain its growth.