Discussion Post: Marketing Management
Readings:
1. Chapter 14. Customer Satisfaction and Customer Relationships.
2. Chapter 15. Marketing Research Tools.
Task
I. Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Discuss with supporting examples.
II. Imagine designing a conjoint for your b-school's café. In particular, you're in charge of the daily pizza orders. Pizzas are tricky-while they're a simple food, they can be created in a zillion combinations. What factors should you test in terms of your fellow students' likely preferences? Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs. sausage and green pepper vs. vegetarian (you get the picture). Design a conjoint that would result in identifying 2 or 3 popular slices that your café managers could order every morning. The student body knows you're responsible-how do you make most of them happy?
Activity Research Paper Homework: Individual Submission
Research Paper - Research Topic List.
I. Cover page
II. Overview describing the importance of the research topic to current business and professional practice in your own words.
III. Purpose of Research should reflect the potential benefit of the topic to the current business and professional practice and the larger body of research.
IV. Review of the Literature summarized in your own words. Note that this should not be a "copy and paste" of literature content, nor should this section be substantially filled with direct quotes from the article. A literature review is a summary of the major points and findings of each of the selected articles (with appropriate citations). Direct quotations should be used sparingly. Normally, this will be the largest section of your paper (this is not a requirement; just a general observation).
V. Practical Application of the literature. Describe how your findings from the relevant research literature can shape, inform, and improve current business and professional practice related to your chosen topic.
VI. Conclusion.
VII. References
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Research-Paper-Research-Topic-List.rar