What factors should patagonia consider when choosing a, Operation Management

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What factors should patagonia consider when choosing a

Consumer Behavior Class:

Consider that Patagonia was going to sign a celebrity endorser to their brand.

a. What factors should Patagonia consider when choosing a celebrity endorser?

b. What celebrity would be a good endorser for Patagonia? Justify your answer.

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Operation Management: What factors should patagonia consider when choosing a

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