The director of sales at the St. Clair hotel. A convention and business-Travel property, is attempting to develop a special two-night package that would help the hotel capitalize on the upcoming city wide spring fling festival and help boost business during a typically low occupancy weekend. So far, she knows that she wants to require a minimum two night stay and double occupancy. In addition, she would like to include breakfast , dinner and free parking, along with some small spring fling logo items. Rack rate is $110 per night
What factors should management consider when making the decision to implement this package?