Question 1: Describe the tourism system and its interrelated nature. Are some components of the system more critical to tourism than others? Briefly explain.
Question 2: What factors motivate people to travel? What are your personal travel motivators? Can you rank them according to strength?
Question 3: Give a summary of Koh's "Integrated Marketing-Management Web Model.
Question 4: Why are the real economic costs and benefits of tourism difficult to measure? What are some of the commonly used measures?