Strategic Management Homework
Case I: Airbnb in 2018
a. How would you illustrate & compare the business models for Airbnb, large hotel chains such as Marriott and Hilton and bed & breakfast operators? Use the example chart in the textbook for business models as a guide.
b. What are the general strengths & weaknesses of a large hotel chain like Marriott; bed& breakfasts and Airbnb? Explain how you would compare/contrast those businesses.
c. In what ways has the lodging consumer changed and how does Airbnb's value proposition meet this change?
d. What factors may determine the success or failure of Airbnb?
e. What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.