What factors led itunes to be successful


Homework: Management of Technology

Learning Outcomes

o Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy.

o Demonstrate the dynamics of technological innovation concepts in technology-intensive business enterprises.

Task

Students are requested to read the opening case of chapter 9 "Protecting Innovation" from their book Strategic Management of Technological Innovation(Page Number-197-200) of e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each.

o What industry conditions led to the revolution in audio distribution described above? Which stakeholders stand to benefit most (or least) from this revolution?

o Why did the music stores created by the record labels fail to attract many subscribers? What, if anything, should the record labels have done differently?

o What factors led iTunes to be successful?

o How do you think a move away from owning music led to record-setting music revenues?

Format your homework according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Strategic Management: What factors led itunes to be successful
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