What factors influence the pricing decisions for a product


1. What factors influence the pricing decisions for a product such as Glitzz? Analyze these factors and comment on the range of prices that can be set for Glitzz.

2. What price would you recommend for Glitzz? Why?

3. What pricing strategy would you propose for Glitzz? What costs and expenses would be involved? Given your recommended price in question 2, what would be the break-even point?

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Operation Management: What factors influence the pricing decisions for a product
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