What factors influence choice of media what media would you, Operation Management

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What factors influence choice of media what media would you

1. What factors influence choice of media? What media would you choose to market a new line of cosmetics for women, and why? How would your choice change if it were a cosmetic line for men?

2. Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC.

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