Problem
Consider what you learned about Amazon's potential growth opportunities and options in this case. How should Amazon set itself apart in this market? What is its distinctive competence that makes it different from its competitors? Why do you think it was important for Amazon to invest in Whole Foods - a brick and mortar grocery store? How would this fit into its strategic market planning for the future? How were they able to integrate their mission, their Amazon Prime service, and their offerings sold in Whole Foods? What long-term strategies should Amazon consider to make it a profitable contender in the marketplace?
After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as those you are the marketing manager of this company. Each of your responses should be supported with a full paragraph and relate to the concepts in this module which include strategic marketing planning, not advertising, promotion, or pricing.
A. What is the decision facing Amazon?
B. What factors are important in understanding this decision situation?
C. What are the possible alternatives? Fully describe at least two.
D. Pretend you are the marketing manager at Amazon. What decision(s) do you recommend?
E. What are some ways to implement your recommendation?