Discuss the below:
Topic:
Off Plan sales Real Estate, concept and the factors impacting the consumer market
Introduction
Research project explores the concept of "off plan sales", and the extent to which consumers are willing to buy or accept the new strategy called "off plan sales", that have been implemented recently from the Ministry of Housing, in the Kingdom of Saudi Arabia.
In particular the research focuses on the factors that would derive the consumer to accept the product and what barriers may prevent them from joining the program. Moreover, this paper will discuss recommendations and areas where the Ministry of Housing could improve to attract the buyers.
Furthermore, the paper will discuss an overview for other countries, who have introduced the same product in the past. This discussion will go throw areas such as customer satisfaction, advantages and disadvantages, and obstacles that could be avoided.
Study's Objectives
As the housing issue in the Kingdom of Saudi Arabia, is one of the main concern for most of Saudi citizens, and the matter has been argued during the time for many Ministers for years. This paper will examine the factors that could lead to the satisfaction of the consumers or buyers and the main drivers which could contribute to the consumers to accept the new concept "off plan sales products", and would it be the solution for the housing issues.
The main sub topics that will be covered in the paper are as follows:
History and Capability of the Program
The part of the project will have research results covering the main aspects of a similar program introduced in other parts of the world. The findings on the success or failure of similar programs will provide a comparative input for all the other sub topics of the paper.
Availability
The pros and cons of any service or product can only be analyzed in broad perspective based on the availability of the service or product to the target consumers, therefore this sub topic will cover an analysis of how easily the service and products proposed in the program are available to the consumers.
Process complexity
An overview of the general processes to acquire the services and products will be reviewed in this part of the project in order to identify any gaps or aspects that could enhance efficiency of the overall processes.
Variety of choices
This part will discuss the variety of choices available in order to measure the customer satisfactions for the current available products, and suggestions to increase the level of satisfaction that will fulfil customers or buyers needs.
Effectiveness
A customer survey of the efficiency and the effectiveness of the processes will be conducted and covered in the document.
Standards
A general review of the overall standards implemented in the products provided will be covered and bench marked to standards applied in other similar products around the world using some sample programs.
Environment friendly facilities
A customer survey of the environment friendly facilities available to them will be conducted to measure the level of customer's awareness and desire for the new technologies to be implemented in their products.
Finance
The financial aspects for the different financing methods available fot the consumer, will be covered in general terms to give an overview of the current available facilities and suggestions based on the customer survey.
Legal complexity
The legal aspects from all perspectives, between consumer and the provider, will be discussed in the document. This part will provide general guidelines and legal aspects used in the program and ways for improvments.
Conclusions
The conclusion part of the document will discuss the sub topics of Government commitment and the usefulness of the program from the consumer perspective
Government Commitment
A survey will be conducted to measure the Government commitment
Usefulness of the program
A survey will be conducted to measure the levels of the usefulness of the program.
Satisfaction
A survey will be conducted to measure the satisfaction levels of the consumer.