What factors contributed to making coca-cola a global brand, Marketing Management

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What factors contributed to making coca-cola a global brand

Assignment task: Coca-Cola Company

Q1. What factors contributed to making Coca-Cola such a strong global brand?

Q2. How was Coca-Cola able to stay relevant for over 125 years?

Q3. Why did Coca-Cola change its product strategy after 50 years?

Q4. How is the beverage market in Mexico different from the United States?

Q5. How will Coca-Cola be able to increase beverage consumption in emerging markets such as China, India, and Russia? Should they focus more on local brands or try to increase consumption of their core products?

Q6. Should they focus more on local brands or try to increase the consumption of their core products?

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Marketing Management: What factors contributed to making coca-cola a global brand

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Marketing Management: What factors contributed to making coca-cola a global brand

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