Marketing Video Assignment
After viewing the Highliner video interviews answer the following questions:
1. What stage of the Product Life Cycle are Signature branded products? Explain your answer.
2. What variables are used to segment the market for Signature products?
3. What functions are served by the product's packaging?
4. What factors are used to set prices?
5. Draw the supply chain for Signature products. What distribution strategy is used for Signature products (intensive, selective, exclusive)?
6. Outline the marketing communications (promotion) mix used for Signature products. Is this a push or pull promotion mix strategy?
7. What method is used to set the advertising budget?
Please watch the Highliner videos.