What exactly are situational effects on consumer behavior


Situational Effects Discussion Forum

What exactly are situational effects on consumer behavior? Provide at least three examples of ways in which situational effects influence your own consumer behavior. That is, provide at least one example of how situations influence brand preference, one example of how situations stimulate purchases, and one example of how situations cause you to pay more than you might otherwise pay.

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Marketing Management: What exactly are situational effects on consumer behavior
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