What evidence for the authors point of view do you find
Problem
In There is Nothing Wrong with Being a Luddite, what evidence for the author's point of view do you find convincing or weak?
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What types of imaginary business are you starting? (What will you be selling? Will you serve customers solely in the US or beyond?).
Do you think Design Thinking is more suitable for transformational innovation or for incremental improvements of existing products/ services/ processes?
Can you justify the targeting of Starbuck's segmentation by using multiple segmentation variables from multiple segmentation bases for each segment.
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Question: How is a UV light a high involvement and informative on the FCB Grid?
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