Response the below:
1. Visit the CVS/pharmacy website https://vvvir w.cvs.com). What other benefits does CVS previa to L.:co mare custome,r Provide examples of both utilitarian and hedonic value.
2. Suppose a major competitor launches its own customer value card program. How might CVS respond? What recommendations would you give CVS to improve thk: ExtraCare program?
3. What are the advantages and disadvantages of not rectum personal information from customers for participating in th ExtraCare program?
4. What ethical issues would CVS need to consider before changing their ExtraCare policy to require an address and phone number?
Attachment:- Case.rar