Choose any of the following points or choose from topic areas in the Course Appendix. Make sure to read the rubric carefully before you write your material.
Should consumers be aware that information about them is being collected?
What ethical guidelines should marketers follow when collecting data? Is it okay to be videotaped, without you knowing it, for market research?
How do companies collect data?
The submission is in essay form, 300 to 400 words and will follow APA guidelines.