Homework: Commercial Analysis
Length: 400 to 500 words.
1) The Super Bowl is traditionally the most expensive programming in which to air a commercial. Brands look to outdo themselves in terms of creative and engaging content.
2) Choose one of the commercials that ran in the Super Bowl this past week.
3) This link will help you choose.
Article: Super Bowl LIV: Tracking every ad for 2020's big game by Marketing Dive.
4) What engaged you or didn't engage you about the ad?
5) Did it tell a story that pulled you in or did it try to push a message at you? Explain.
6) Did that story fit the brand's overall brand story and message?
7) Did it achieve earned media through social sharing?
8) How much earned media did it garner and where?
9) Why do you think this was shareable content?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.