What endorsements affects your buying decisions
Problem:
Think about how the use of celebrities in endorsements affects your buying decisions. If one of these endorsers had a bout of bad behavior, would that influence your purchasing and allegiance to that product and, ultimately, the company?
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Problem: Think about how the use of celebrities in endorsements affects your buying decisions.
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Edith is in the grocery store shopping for Greek yogurt. She is trying to remember the name of the Greek yogurt brand she enjoyed
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