Problem
Two organizations, Mercy For Animals (MFA) and People for the Ethical Treatment of Animals (PETA), sponsor advertisements to advocate that people transition to a vegetarian diet.
Instructions
Examine one advertisement from each organization (you may have to do some searching!) and consider the following:
a) What logical claims are advanced by each organization's billboards?
b) Are there any logical fallacies on the billboards?
c) What emotional appeals are used on the billboards?
d) Are any of the emotional appeals unethical? If so, why?
e) Which is the more ethically persuasive campaign? Why?