Assignment
Module Readings
Complete the following readings early in the module:
• Read the overview/online lectures for the Module
• From the textbook, Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, read the following chapters:
o Raising the base of the pyramid
o Broadening the corporate bandwidth
• From the Argosy University online library resources, read:
o Porter, M. E., & Kramer, M. R. (2006, December). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78-92.
- To locate the full text of this article access the Argosy University online library from the Academic Resources page found in the Help menu in the top navigation.
- Select the Find Articles button.
- On the Find Articles & More page, find the link to the database Business Source Complete in the alphabetical list.
- Use the Business Source Complete database to search by the article title to locate the full text of the article.
Module Overview: Exposing Sustainability Myths in Business (Attachment Included)
Discussion: Sustainability and Corporate Practices
This assignment gives you an opportunity to practice your newly developed skills in assessing the sustainability of a company. In a statement of its business policies, British Petroleum (BP) asserted that "A good business should be both competitively successful and a force for good."
However, moving from a general statement to implementation of positive corporate practices that advance sustainability is challenging and progress is often incremental.
Using the module readings, the Argosy University online library resources, and the Internet, research Corporate Social Responsibility (CSR) at BP. Provide your evaluation of how successful BP has been at achieving its goals of CSR.
Cover the following in your analysis:
• What is the relationship between business operations and CSR at BP?
• Does the organization consider CSR as obligatory or do they seek opportunities for CSR? In other words, is the organization reactive or proactive?
• What are some elements of corporate culture and policies that impact CSR? Examine the policies of BP such as the stated environmental policy, cultural diversity policy, equal employment opportunity (EEO), and so on.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.