Case Study: GENERAL ELECTRIC
Preparation
Select a publicly traded organization that you have not used previously in this course. You are strongly encouraged to use the same organization that you are using for your Unit 10 assignment.
Readings
Use your textbook, Read the following:
Coe and Letza's 2014 article, "Two Decades of the Balanced Scorecard: A Review of Developments," from the Poznan University of Economics Review, volume 14, issue 1, pages 63-75.
Kaplan and Norton's 2007 article, "Using the Balanced Scorecard as a Strategic Management System," in Harvard Business Review, volume 85, issue 7/8, pages 150-161.
Thompson, A. A., Peteraf, M. A., Gamble, J. E., & Strickland III, A. J. (2015). Crafting & Executing Strategy. "The Quest for Competitive Advantage". In T. A. Thompson, M. A. Peteraf, J. E. Gamble, & A. J. Strickland III, Crafting and Executing Strategy (20 ed.). New York, New York, USA: McGraw-Hill Education.
o Chapter 6, "Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations."
o Chapter 7, "Strategies for Competing in International Markets."
o Chapter 8, "Corporate Strategy: Diversification and the Multibusiness Company."
o Chapter 10, "Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure."
Bremmer's 2014 article, "The New Rules of Globalization," in Harvard Business Review, volume 92, issue 1/2, pages 103-107.
Kaplan, Norton, and Rugelsjoen's 2010 article, "Managing Alliances with the Balanced Scorecard," in Harvard Business Review, volume 88, issue 1/2, pages 114-120.
TO SUCCESSFULLY COMPLETE THIS DISCUSSION UNIT, YOU WILL BE EXPECTED TO:
Preparation
Complete the assigned readings for this unit. Research and select a publicly traded, multi-business organization (MNC) to use as a case study for both this discussion and the second discussion in Unit 9. You must choose an organization that you have not already used as a case study in this course.
Discussion
Analyze the execution strategy for the SBU
- What elements affect the execution strategy?
- How is the execution strategy affected by culture, balanced scorecard, and internal operations?
Your discussion post should be a minimum of 1000 words and incorporate at least one scholarly reference along with citations from one of the required readings.
Sources: Must have three (3)Scholastics Source (last 3 years) out of:
- Business Journals Review, Wall Street Journal, Market Line, Hoovers, 10 K, Annual Reports, 7 A 1, 10 A 1
FORMAT:
- Introduction
- Definition and subject presentation
- BODY
- Perspectives
- Evaluate
- Conclusion Be sure you support your conclusions with validated references.
- References
Your post to this discussion should be a minimum of 1000 words in length and incorporate at least one scholarly reference along with citations from one of the required readings. You may also include additional research you have done. Be sure to list your references in proper APA (Six Edition) format at the end of your post.
Use Tables and graphics BUT explain in a text the dynamics. Gives proper credits for graphics and tables.
REMINDER: Discussions activities are considered scholarly writing; do not use first-person pronouns.