Problem
In 1998, four television networks (including ESPN) agreed to pay $17.6 billion for eight years of National Football League broadcast rights. In three of the deals, the price was more than double that of the previous contracts. What effect would you expect this deal to have on advertising rates and the number of commercials, and why?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.