Using Ebay, do a Porter’s Five Forces Analysis. Information used for the analysis should not go back more than a couple of years. Rate each of the Five Forces from high to low.
Then,, report and analyze your findings, touching on the following questions;
1. A. What does your five forces analysis reveal about the nature and strength of the various competitive pressures eBay faces?
B. Are the competitive pressures facing eBay and other online auction company’s conducive to earning good profits? Why or why not?
2. A. Based on your analysis of the industry and eBay’s situation, what problems and issues does eBay’s top management need to address?
B. Which ones are top priorities?
3. What do you see as the key success factors for firms in the online auction industry?