The following is based on the sporting goods industry. The primary company is Nike.
Construct a strategic group map using the industry of your primary company. You will need to identify a few of the major players and how they compete in the industry. To create the map, plot the firms along 2 factors (one for each axis). Address the following question:
Justify the factors that you have chosen to group the companies and why each company is in the position it is on your map.
Are there groupings in your map? If so, why?
What does these groupings or lack of groupings mean for your industry?
What are the implications of your map for your primary company?