What does the term sales rather than demand presume, Financial Management

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What does the term sales rather than demand presume

Assignment:

National Scan. Inc.. sells radio frequency inventory tags. Monthly sales for a seven-month period were as follows:

Month    Sales (000 units)
Feb            19
Mar            18
Apr 15
May            20
Jun             18
July             22
Aug             20

a. Plot the monthly data on a sheet of graph paper.

b. Forecast September sales volume using each of the following:

The naive approach.
A five month moving average.
A weighted average using .60 for August, .30 for July, and .10 for June.
Exponential smoothing with a smoothing constant equal to .20. assuming a a March forecast of 19(000).
A linear trend equation.

c. Which method seems least appropriate? Why?

d. What does use of the term sales rather than demand presume?

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