Read the questions carefully and answer in no more than 600 words the following questions.
Question 1 (25%)
SWOT is often cited as the most widely used strategy tools. The questions are designed to prompt critical thinking about its use:
• What does the SWOT analysis tell us about the competitive position of on organisation with the industry as a whole? Give example to support your argument
• How readily do you think executives of an organisation can identify the strengths and weaknesses of competitors? Give example to support your argument
Question 2 (25%)
Culture and Strategy
• Describe the concepts of organisational culture and the cultural web. Explain how these concepts can influence the process of strategic management. Give example to support your argument
• If you are seeking to operate in a country with a very different culture, how would you set about trying to understand that culture and its underlying assumptions?