What does the purchaser of a product obtain besides the


Question: 1. What does the purchaser of a product obtain besides the good, service, or idea itself?

2. What are the products of

(a) a bank,

(b) an insurance company, and

(c) a university?

3. What major factor determines whether a product is a consumer or a business product?

4. Describe each of the classifications of business products.

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Management Theories: What does the purchaser of a product obtain besides the
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