Problem
Read the Annual Report of the Heineken company and complete the tasks below:
• What does the new EverGreen strategy consist in?
• Explain the Glocal strategy of the company.
• Taking into account the information from the report (escpecially the Risk Management analysis), create a PESTEL analysis and the Five Forces analysis.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.