https://www.dailymail.co.uk/wires/ap/article-3000560/Starbucks-steps-conversation-race.html
In March 2015, Starbucks is joining the national conversation about race in the latest sign that corporations are trying to tie their brands to big social issues. This decision has sparked a backlash on social media, with people saying it is opportunistic for a coffee chain to try to inject itself into such an important issue.
- What does the company plan to accomplish by engaging its staff and customers in race discussions and issues? How would this benefit the society?
- Could Starbucks be playing a dangerous game by getting its employees involved in such sensitive issues?
- Could this decision deter some customers to stop patronizing Starbucks?