Research a company on-line and provide a written final paper assessing the following key marketing components:
Define the core business of the company you have chosen How would you define their competitive advantage?
Give an example of how the company displays corporate responsibility
Create a SWOT Analysis for the company
Define how they reach their target population
What does the company do to brand their products and services? Provide the company logo and tag lines.
What type of pricing strategy does the company employ?
Has the company entered into any international markets? If so, what were their challenges?
Summary Reference Page – (minimum of five resources) The paper should be no more than ten pages in length. APA formatting will be used.