Assignment: Competitive Managerial Analysis Project
Project objective: Assess how well your manufacturing company is managed relative to its nearest competitor and its industry.
Project Goals:
• Conduct company and industry research by utilizing library resources and databases.
• Use analytical tools such as horizontal, vertical, and comparative ratio analysis
• Formulate observations about your company performance compared to its major competitor and its industry
• Conclude which company's management is being more effective at the managerial process - planning, action, and control.
General Instructions:
A. Manufacturing Company Name : Biogen
B. Research guidance - Become familiar with the data analysis tools required for this project.
1. Financial Statements
2. Management Discussion & Analysis (MD&A)
3. Business Periodicals and Newspapers - see the reference librarian for this research
NOTE: Be sure to properly cite your sources. Failure to do so is a serious offense and one which will severely impact your grade on the project.
C. Writing Quality and Report Presentation - Characteristics to be evaluated:
- Professionally written, professional in appearance (bound), consistent format throughout
- Goes above and beyond in answering the questions
- Report has a quality worthy of presenting to your supervisor in a professional work environment
- Writing quality - Your grade will be penalized for writing flaws like awkward wording, poor sentence structure, spelling errors, punctuation errors, sentence fragments, run-on sentences, poor paragraph structure.
D. Deliverables to be uploaded
i. cover page with company name, team member names, time class meets
ii. questions and answers to the questions in order
iii. works cited page(s) - MLA format required
iv. Note when the Form 10-k is referenced in your report, include the page number from which you retrieved the information
Project questions: Download an electronic copy of these questions and insert your answers below each question.
Company Analysis
1. Locate and summarize the following information about your company. (Listing it is acceptable here.)
a. Company name & headquarters address
b. Website address
c. Ticker symbol
d. Stock exchange on which company trades
e. Fiscal year end
f. Date of most recent 10-K
g. Key products
h. Geographic market - Indicate where your company operates (not just their headquarters location)
i. Business Segments - Create a chart listing the segments that are reported for your company and the relative percent of overall business and profit that each segment represents. Write one concise paragraph discussing the relative importance of each segment to the company.
NOTE: Large companies often breakdown their company operations into "segments". Segments can represent different product lines, brands or geographical markets. This information can be found in the footnotes to the financial statements and may be discussed in the Management Discussion & Analysis (MD&A) section of Form 10-K.
2. Past Performance, Future Performance, Related Challenges -Read the Management Discussion & Analysis. This is in the Form 10-K or in the annual report. Be sure to properly cite the page numbers within the Form 10-K.
a. Recent results - What does management indicate about the company's recent results? Be specific about different aspects of the company's recent financial performance.
b. Future predictions - Explain and be specific about management's opinion of the future direction of the company.
c. Challenges - Describe three challenges your company faces currently and/or in the future. What ratios or trends would you, as a manager, monitor to determine whether the challenges are being addressed? Why these ratios?
Competitor and Industry Research
3. Competitor and Industry Research
The major purpose of your competitor and industry research is to identify your company's major competitor and to understand the major trends or developments that are occurring in your company's industry.
a. Discuss the company's main competitor found in your research. Establish why it is a main competitor.
- What measure(s) are you using to determine that it is a main competitor? For example, are you comparing sales, number of locations, market share, Fortune 500 rankings, etc.
b. Search business periodical databases and find at least three (3) articles in business periodicals and/or newspapers that discuss your company, its competitor, or its industry. Based on your articles and related research, discuss what is happening in the news that may affect your company's business, your competitor's business, your industry's business. How might stock prices or your business, your competitor, or your industry be effected? Describe the industry and/or competitor outlook, any major trends, and how these trends may affect your company.
NOTE: Take care when selecting articles. Be sure they are published NO MORE THAN SIX MONTHS PRIOR TO THE DUE DATE OF THIS PROJECT. Also, be sure they are NOT press releases issued by your company's management. Be sure to properly site ALL of "your articles and other sources.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Competitive-Managerial-Analysis-Project.rar