What does it take to bring a new medication to the market


Bringing Pharmaceuticals to Market.

What does it take to bring a new medication to the market?

Should pharmaceutical companies have patents on their drugs? Why or why not?

How can pharmaceutical companies recoup the costs associated with failed drugs?

Explain examples of successful and unsuccessful pharmaceutical medications.

What happened with the unsuccessful ones?

Why were the successful ones?

This should be a substantial response with cites and references as indicated. A BA580 course level work (Strategies for Change)

Expected abstract page. Length of responses between 500-650 preferred

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Operation Management: What does it take to bring a new medication to the market
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