Assignment
Do not forget that every case write-up must start with a short synopsis/overview that very briefly identifies the key issues or dilemmas in the case.
Case Questions:
I. Does Fiji Water have a clear statement of mission, vision, and core values? If you can find these statements, or similar statements, include them here. Would you consider these statements excellent, adequate, or deficient in some way? Why? Regardless of what you find in your search, do your best to write a mission, vision, and values statement that would be better than the current statements.
II. Conduct a stakeholder analysis using the information from the case and other outside sources. For highest salience stakeholders consider opportunities/threats/cooperative potential, Behavior analysis, Action plans.
III. What factors contributed to the marketing success of Fiji Water?... (Hint: Think back to your marketing class and search for info outside the case.)
IV. What does it mean for Fiji Water to go Carbon Negative? Do you think Fiji Water is engaged in Greenwashing?
V. Are the Fiji government's concerns about the negative contribution of Fiji Water to the local economy justified? Does the company do enough to improve its relations with the Fiji government and the local community?
VI. Consider the supplemental data and answer the Bonus questions. (USE the excel and word attachment.)
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.