Problem 1: What does it mean for a firm to be "diversified"? Is the Coca-Cola Bottling Company diversified because they sell Coke and Sprite--a cola brand and a clear soda brand? what are some examples of companies that have a diversified strategy.
Problem 2: How do related and unrelated diversification strategies differ? Must companies approach diversification differently when their strategy calls for unrelated diversification? What are some examples of companies pursuing related and unrelated diversification?