Case : Disney in France
Now that you've read the Disney in France CasePreview the document you will need to answers the questions below.
Element 1:
Answer the following in a well written comprehensive answer (no less than 350 words).
What does Disney sell and what is their business formula...in other words, what in their management systems, etc, is key to their delivering their product?
What changes did they make in France? Do these changes make sense based on your answer to question #1?
What do you recommend Disney do to deal with the issues they face in France?
Element 2:
Cite a concept/idea/data from the chapter we are covering this week to support your answer. Include the page number in parenthesis and make sure it is clearly explained what you are referring to within the text.
Case Questions:
1. What are Disney's products and what is its formula for delivering its product?
2. What changes were made when opening EuroDisney? Were these the right changes to make?
3. Why was Disney not as successful in Paris as it was in Tokyo?
Attachment:- Case- Disney in France.rar