CASE ANALYSIS
Read the case study "Compsis at a Crossroads" by M. Jonathan Lehrich, Paul John Paredes, Ramesh Ravikumar and answer the following problems.
1. What does Compsis do?
a. What products/services does Compsis provide?
b. How does Compsis make money (who are the customers)?
2. Evaluate strengths, weaknesses, opportunities, and threats (SWOT) of Compsis.
3. Explain 5 reasons for the failure of Compsis in India.
4. Which of the following strategies do you recommend to Compsis decision makers? Provide convincing arguments for your recommendation.
• Stay in Brazil and expand product lines.
• Expand to other countries with current products/services.
5. Compsis executives are determined to expand their business to a new country. Which of the following options would you recommend? Provide convincing arguments for your recommendation.
• A country in Latin America
• United States
6. How should a small Brazilian technology firm consider expanding into new markets?