Problem
In emerging markets such as India, consumers shop far more frequently than in most Western countries, often daily. As a result, consumers there have many more chances to switch brands. What does this buying behavior imply in terms of communication approaches if a foreign firm like Colgate or Unilever tries to foster repeat purchase and brand loyalty?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.