Case 1: Lululemon (4th ed text)
Question 1: How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer. (minimum requirements: 5+ paragraphs)
Question 2: What do you see as the key success factors in the market for performance-based yoga and fitness apparel? (minimum requirements: 4+ paragraphs)
Question 3: What does a SWOT analysis reveal about the overall attractiveness of lululemon's situation? (minimum requirements: 4+ paragraphs - PLEASE USE PARAGRAPHS NOT BULLET POINTS)
Question 4: Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that lululemon is employing? (minimum requirements: 3+ paragraphs)